Contact Karmarama on Messenger. He spearheaded one of the most talked about Army campaigns of all time, which broke down gender, faith, and sexuality stereotypes, hitting headlines across every major publication and broadcaster. The acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond. Welcome to Karmarama, part of Accenture Interactive and the home of Good Works. With 89% of Gen-Z believing that self-confidence is important to achieving success in life, but 80% admitting it’s hard to find it in today’s society, the campaign shows how the Army offers an alternative path to achieve this self-belief. #sb_instagram .sb_instagram_header h3.sbi_no_bio { If either of these two things interest you, or you’d like to chat some more about any aspect of this report, please do get in contact. } Farringdon Place, 20 Farringdon Road. Executive Chairman – Karmarama, part of Accenture Interactive. The innovative campaign will be targeting customers with a series pre-roll ads which example the great lengths customers could go to get their rewards, or instead just use the ones sat in their pockets. Directed by Finn Keenan of Riff Raff, the film is driven by the energy, playfulness and empowerment of young people, showing a cross section of teenagers and the societal and internal ‘No’s’ they face in the UK right now. So much effort goes into efficiency, streamlining processes, automation, SPEED – are we actually engineering out all of the good stuff? Karmarama part of Accenture Interactive has launched You, me and our communities: Finding the fabric of Britain report. New research has unveiled a new way of looking at how people live at home that goes beyond typical segmentation, but instead focuses on behaviours. Opening Doors London, the biggest UK charity providing support services for the over 50’s LGBTQ+ communities, has launched an urgent crowdfunding campaign in a bid to secure £15,000 of funding to help train volunteers use their telefriending service to reach those who need care the most and support telephone services. Extended reality. read more. The new opportunity for brands is to deliver a greater sense of purpose within the heart of the experience itself. This tokenism extends to brands’ activity during Pride Month, which is a marquee moment for brands’ inclusivity campaigns in Britain. (3,681.38 mi) London, UK EC1M 3HE. read more. Accenture also … However, in an unexpected twist, each must-have item represents the persecution faced by members of the LGBTQ community globally. Contact Us. “Good karma this way” – the entrance to Karmarama in London, “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences,” said Brian Whipple, head of Accenture Interactive. Matt Beard, Executive Director at All Out said “Every single day, people face violence, jail time, death threats, or worse, just because of who they are or who they love. Or you could also keep an eye out for one of their limited edition, three metre by two metre Nando’s cards that need ten of your mates to carry into the restaurant.”, Karmarama places 8th in Sunday Time Best Companies to Work For survey 2019, in highest position yet During Pride, his proactive hard-hitting content campaign for LGBTQ+ human rights organisation All Out was played out to the nation on This Morning and Sky News, reaching over a million people (with zero media spend). The work was most recently awarded at Cannes Lions, APG for creative strategy, Masters of Marketing, and the Drum DADI Awards amongst others. Where and how is it distributed and who does it partner with? News; Agencies; Brands; Ads; no photo available. The newly created role will be critical in ensuring that all employees at Karmarama have access to meaningful work, a compassionate and inclusive working culture as well as learning and career opportunities to help them grow and do good work. 4,688 people like this. You can download a copy of Brand Nirvana: Closing the Human Experience Gap here, SXSW Panel Picker We are delighted that the effectiveness of our work with The Army has been recognised by such a prestigious scheme. Now in its second year, the Creative Exchange was started with the goal to build a global creativecommunity within the Accenture Interactive family of agencies. The campaign will also be supported with further integrated PR campaigns planned for 2020. Karmarama’s latest campaign is ‘Nell’s First Day’ for leading sight loss charity Guide Dogs. This will contribute to further differentiate Accenture Interactive as a new breed of agency – experience architects – which helps brands connect disconnected experiences and shares accountability with clients for their business outcomes.”, “Karmarama is a pioneer of modern creativity that CMOs want – a big ideas agency with a deep understanding of how to connect people with brands,” said Anatoly Roytman, head of Accenture Interactive in Europe, Africa, Middle East and Latin America (EALA). if (window.removeEventListener) { To get your digital copy please click here. This means we can help clients with their business challenges now, as well as plan for their business opportunities next. This will navigate you to Accenture.com Sign In page. University of Hohenheim. Fieldwork was undertaken between 24 – 29 May 2019. Karmarama is the latest in a series of acquisitions Accenture has made to rapidly scale Accenture Interactive’s end-to-end customer experience transformation solutions for brands globally. Imitation is the sincerest form of flattery!”, Karmarama launches LGBTQ+ network, Pridearama with series of events to celebrate LGBTQ+ history month About See All. This is a key part of our media and sponsorship strategy to get the message of clarity out to the UK.”, Brand Nirvana: Step One – Human Purpose The research was commissioned by Karmarama, part of Accenture Interactive and GAY TIMES and conducted by YouGov. At one point, Lidl’s ad appears to direct a zinger at the brand’s arch rival. Therefore, any donations will be appreciated and will make a huge impact as Opening Doors work to support those who are most isolated.”, Donations can be made here: https://www.openingdoorslondon.org.uk/appeal/help-us-reduce-isolation, To find out more about how you can volunteer visit: https://www.openingdoorslondon.org.uk/Pages/Category/volunteer, Karmarama promotes Luke Prebble to Head of Employee Experience Paddy Paddison and Joe Parker, co-founders of Pridearama, said of the launch “We’re really excited to be launching Pridearama, especially with a focus on members of the community who can be sidelined or forgotten about in the industry. The new Virtual Kadets programme will provide paid internships and educational opportunities for those looking for a career in advertising, creative, PR or content without the need for a London residence or the ability to travel there. Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. These challenges have shifted the role of the marketer too; consumer spend across many areas is dwindling, marketing budgets are declining, whilst they’ve simultaneously been tasked with orchestrating their brand’s response to huge global issues, no mean feat. … Brands, therefore, need to ditch the mindset that consumerism is solely individualistic. But how do you turn a conglomerate like this into a John direction has guided many clients to build meaningful relationships with customers by construing new, exciting experiences. 200624 Created by Karmarama, “I’m Confused.com” features Being Human actress Rhiannon Harper-Rafferty as she narrates an awkward encounter between two overly polite pedestrians. Outside of his campaigns that have created genuine social change, he has written for Gay Times, The Drum, Campaign and has given talks to Pride AM, and The DMAs about how others in the industry can effectively engage our diverse society in the right way. wfscr.type = 'text/javascript'; Karmarama became part of Accenture two years ago, and suggests that since then, Accenture Interactive’s "experience agency of record" proposition has paid off in a big way. What would we do if the sun stopped working?”, “At AO, we understand the importance of things often taken for granted. Gay Times and All Out are encouraging the public to share the film and add their voice to the fight for global love and equality by pledging their name at AllOut.org. This is where things can start to go wrong in the communication and marketing industries. These exciting findings show how the LGBTQ+ community is growing and how society expects brands to step up and positively represent them.”, “These research findings may seem surprising to some, but they absolute align and support the continued connection we have to our queer audience here in the UK and overseas. The NCS brand identity has also had a refresh, from a new logo that steps up to the challenge of ‘No We Can’ with every letter, to an unapologetically bold, digital first look and feel, and UGC centric photography, the new branding has been developed with and for the very young people who use it. Marketers should respond by thinking of LGBTQ+ marketing as a year-round responsibility, and not a calendar celebration. About See all. Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. More than ever before, recreating these experiences in their own safe habitat is so important for consumers, so even if it’s not driving immediate revenue, these empowered customers will be sure to feel a stronger brand affinity in the long run. Since joining Karmarama five years ago as an Operations Assistant before moving into HR,  Luke has spearheaded several employee initiatives such as setting up front line emotional council for all colleagues and Karmarama’s in house mindfulness offering – “Calmarama”. } else if (window.attachEvent) { Current Country: United States . Karmarama is the UK's most progressive creative agency now partnered with Accenture Interactive. Imagine then if we all started seeing and empathising with ‘customers’ as human beings and equipping brands with more human characteristics? We are the fastest gro... See More. Commenting on the new advert, Chief Brand and People Officer, Michael Bates stated; “The appliances in our homes are, in a way, the unsung heroes of our everyday lives. On the other, the world has never felt more divided. And their new Nando’s card campaign is no exception. read more. © Karmarama, ” – Sid McGrath, Chief Strategy Officer for Karmarama, September and selected teams will take part in training; attend local conferences and events; take part in workshops to exchange ideas about creative culture and opportunities with the host agency; and participate in cultural and social activities. 2. Karmarama. It sounds like a utopian fantasy but with the right behaviour now, it could start to become a reality. This year, we’ve parodied these tropes to show that Lidl’s incredible quality and value can give customers a Christmas reality they really can believe in.”. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. … Robert DeNiro’s waiting? Importantly, this strength of conviction and purpose has been able to shield the brand when things have gone wrong. Because, crisis or no crisis, we believe transformative strategy and creativity start with human truths. This year’s DMAs saw the Plusnet and The Army win big! Making the most of this opportunity requires a different mindset and a willingness to adapt. Our new confused.com campaign the country: Pitched for won and continued delivery of experiences a. That looks to unpack how the hearts and minds of a number of PWA 's within the Health & service... Distributed and karmarama part of accenture interactive does it partner with should, therefore, Accenture acquired a stake. 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